Foundations Course Curriculum

5 Chapters · 23 Lessons

  1. 1

    INTRODUCTION - Building a Skill, Creating an Asset

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      The Secret Superpower of Video

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      Important: Downloading Your Chapter Reference Workbooks

  2. 2

    Chapter 1: AUDIENCE - Know Your Viewer

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      Audience Reference Workbook

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      CH1 - Lesson 1: Building Trust and Connection with Video

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      CH1 - Lesson 2: Unlocking the Power of Your Audience

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      CH1 - Lesson 3: How to Build a Clear Picture of Your Ideal Viewer

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      CH1 - Lesson 4: Testing and Refining Your Audience Avatar

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      CH1 - Lesson 5: Avoid These Pitfalls When Defining Your Audience

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      CH1 - Lesson 6: Your Blueprint for Audience Connection

  3. 3

    Chapter 2: IDEATION - Video Ideas That Stick

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      Ideation Reference Workbook

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      CH2 - Lesson 1: Turning Insights into Winning Video Ideas

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      CH2 - Lesson 2: The Three M’s Framework for Endless Inspiration

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      CH2 - Lesson 3: Step-by-Step: Generating Video Ideas That Stick

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      CH2 - Lesson 4: From Theory to Action: Brainstorming Relevant Topics

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      CH2 - Lesson 5: Why Some Ideas Fail (and How to Avoid It)

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      CH2 - Lesson 6: Five Ideas That Will Kickstart Your Strategy

  4. 4

    Chapter 3: SCRIPTING - Capturing Attention, One Line at a Time

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      Scripting Reference Workbook

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      CH3 - Lesson 1: Scripting 101 - How to Grab and Hold Attention

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      CH3 - Lesson 2: Why Winging It Won’t Work—and What Will

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      CH3 - Lesson 3: Your Script Blueprint: Pull, Preview, Payoff

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      CH3 - Lesson 4: The Four Scripting Traps to Avoid

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      CH3 - Lesson 5: From Script to Screen - Ready for the Spotlight

  5. 5

    Next Steps: From Strategy to ACTION

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      It’s Time to Hit Record